Zak's Blog

Social, Community, Small Business, Local Trends

Micro-Influencers, Maximum Benefit

While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but. As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products. One of my all-time favorites are the ads […]

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